with the french open in full swing (pun intended), commercials toting some of the featured sponsors are also in full swing. for example, lacoste. a brand formerly associated with the country club and yachting crowd, the tiny alligator has now broadened its scope to the sport of tennis. so with players like the 2014 australian open champ, stan wawrinka and american john isner proudly wearing the reptile on their lapel, lacoste is certainly taking advantage of every minute-long pause in the tournament coverage.
while it might not really have anything to do with their product, per se, i’m kind of obsessed with the brand’s latest advertisement, which plays more like a short film than a marketing maneuver.
life is a beautiful sport.